Marketing as a force for good
Marketing isn't just for the corporate world - it's everything you put out into the world and every impression you leave. As a consultant, I help charities and small businesses add more purpose and identity to their strategies.
Understanding
Who you are
and how you work
Clarifying
Starting always with purpose
and goals
Empowering
Your own capacity
and confidence
Expanding
Future-thinking, new ideas
and growth
The CEPHA approach
CEPHA takes its name and philosophy from the octopus (a member of the cephalopod family) which is used a metaphor for the multi-layered nature of effective marketing.
There are eight 'arms', each with their own intelligence and purpose, but they work best when they move together.
Exploration:
research & insight
Intelligence:
strategy & planning
Grip:
online &
web presence
Signals:
messaging &
campaigns
Coordination:
systems &
delivery
Regeneration:
evaluation &
sustainability
Exploration
Skin
Grip
Reach
Signals
Intelligence
Coordination
Regeneration
brand +
visual identity
research + insight
strategy + planning
systems + delivery
evaluation + sustainability
online + web
presence
audiences +
channels
messaging + campaigns
Skin:
branding & visual identity
Reach:
audiences &
social media
Reach:
audiences &
social media
Service packages
Consultation
A 45-90min call to discuss your communications strategy, with option to look at the big picture or focus on a few key areas or problems. Includes pre-session review and detailed follow-up email.
The CEPHA audit
A deep dive into the 8 areas of marketing, guided by your goals. Presented as a report, with actionable strategy and templates.
Projects
Hands-on support with a communications-related project including digital campaigns, developing a social media strategy, refreshing website + SEO, or presenting impact.
Retainer
Ongoing monthly support, typically 1-4 days per month. with 1-2 main focus areas (eg. social media management, PR)