Services and pricing
"We need ongoing, in-house style help with..."
RETAINER
The reason I work on monthly retainer rather than day rate is that fixed days per week are rarely the most productive setup.
For example, social media benefits from a few hours dispersed across the week, while press relations demands intense focus over a few consecutive days.
A monthly fixed rate gives us both flexibility to prioritise deliverables over hours.
Each retainer agreement will start with deciding 1-2 main focuses of my role. but it also means I'm on hand for other general communications things that come up.
"Let's create something amazing together..."
PROJECT PACKAGE
Projects come in all shapes and sizes. Often they are my favourite work to do: turning an idea or goal into a strategy, delivering it creatively and getting that sense of satisfaction once it's complete.
They are also where the CEPHA approach fits in really well. Scroll to see how!
Campaigns
SKIN: visual identity + consistency
GRIP: landing pages + campaign hub
REACH: defined audiences per platform
SIGNALS: key messages + call-to-actions
EXPLORATION: insight-backed success
INTELLIGENCE: purpose-led strategy
COORDINATION: scheduled rollout
REGENERATION: informative post-campaign evaluation
Social media refresh
SKIN: eye-catching aesthetics
GRIP: bio links + cross-platform structure
REACH: audience mapping by platform
SIGNALS: tone of voice + content pillars
EXPLORATION: competitor insight
INTELLIGENCE: content strategy + posting rythym
COORDINATION: workflow + templates
REGENERATION: analytics +
monitoring
Analytics review
SKIN: visual + understandable data
GRIP: SEO + website user journeys
REACH: audience segmentation analysis
SIGNALS: email marketing analytics
EXPLORATION: good data questions
INTELLIGENCE: turning insights into recommendations
COORDINATION: dashboards + performance review systems
REGENERATION: if-then loops
Other potential projects include:
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Website refresh
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Accessibility audit
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PR strategy
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Impact evaluation of a programme
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Organisation history storytelling
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The CEPHA audit: A deep dive into improving your 8 areas overall, guided by your goals.
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Bespoke project
"Where do we start?"
CONSULTATION
A 45-90 min meeting or video call designed to explore problems, generate action & inspire ideas
Before consultation:
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You decide the focus: the whole picture, or a few areas/problems
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I do a pre-session review of general comms and anything you've asked me to look at
During consultation:
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I keep things two-way and interactive - usually planning 1 activity that will help to draw out ideas or thoughts
After consultation:
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You get a detailed summary with immediately implementable actions
Services
General price guide
Pricing is shaped around your organisation’s tier and the scope of work. Once you get in touch, I’ll put together a quote based on your annual turnover, the complexity of the project, and the deliverables you want. You’re welcome to share your budget in your contact form, email or chat.
I use tiered day‑rate ranges to calculate project value, but I don’t sell ‘days’ — every project is costed as a bespoke contract focused on delivery, not time.
Below is a general guide to day‑rate ranges for four tiers of organisation size.
Day rate
Tier description
Tier 1
£200-250
Grassroots/volunteer‑led charities and brand new businesses, with a typical annual turnover of £0–50k and minimal staff, perhaps just one entrepreneur/founder or a partnership.
Tier 2
£250-300
Small/early stage charities and emerging enterprises, with a typical annual turnover of £51–250k and a few core staff, all part time.
Tier 3
£300-400
Established organisations, with a typical annual turnover of £251k–1m and a small dedicated team, mostly part‑time.
Tier 4
£400-500
Lower‑mid‑sized organisations, with a typical annual turnover of £1m+ and a multi‑department team, mostly full time.
What tier am I?
You might not fit neatly into one category, and I particularly understand that with charities who have restricted/unrestricted funding streams and project allocations, high turnover doesn't equal disposable cash. However, the tiers give a useful idea of overall resources, scale and capacity — adjusted where needed once I know the specifics of your organisation.